Measure What Matters - How Google, Bono, and the Gates Foundation Rock the World with OKRs

by John Doerr

Want to Read

Added January 20, 2025

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Why This Is on My List

I've heard incredible things about OKRs and how they can align teams around common goals. Several successful startups and tech companies swear by this framework.

What I Hope to Learn

  1. How to set effective OKRs for a product team
  2. The difference between OKRs and traditional goal-setting
  3. Common pitfalls when implementing OKRs
  4. How to cascade OKRs from company to team to individual level

Why Now

My team is growing, and I need a better framework for keeping everyone aligned while maintaining autonomy. OKRs seem like a promising approach to balance these needs.

Recommendations

This book was recommended by:

  • My manager, who used OKRs at his previous company
  • A podcast episode on "How I Built This"
  • Several product management communities

Planning to read this next quarter as we plan our goals for the year.